Trust is the product. Time to make it visible.
A condominium management company judged on trust and responsiveness. A clear, fast site that answers owners’ questions and brings in new buildings.
BRAZIL
·
WEBSITE · CONTENT STRUCTURE
·
COMING SOON
Two audiences,
one clear structure.
Condominium boards choose a manager on evidence: how many buildings, how quickly problems get solved, how transparent the accounts are. João Arruda had all of that; it just needed a place to be seen.
Residents also called the office for things a website can answer in a second: documents, meeting dates, who to contact for what.
Show a proven track record to boards comparing managers
Give residents quick answers to everyday questions
Keep documents and notices in one easy place
Be found for local property management searches
THE CHALLENGE · THE APPROACH
01
STRUCTURE & PROOF
Split the site by audience
One path for boards deciding on a manager, one for residents who just need information. No one has to read the wrong page.
Proof, not adjectives
Buildings managed, years active, response times and services, stated plainly, as numbers, high on the page.
02
RESIDENTS & SPEED
A resident information hub
Documents, notices and meeting dates in one place, so routine questions stop reaching the phone.
Fast on a mid-range phone
Compressed imagery, minimal scripts and declared image dimensions, most residents arrive on mobile, often on mobile data.
03
ENQUIRIES & LOCAL SEO
Enquiry form for boards
Asks for building size and current arrangement, so the first meeting starts with useful context.
Local SEO
Location pages, LocalBusiness structured data and a verified Google Business Profile with consistent contact details.