More than fitness. This is Fanatics.
This new website reflects how Fanatics Sportsclub has grown into the biggest gym in Flanders over the past 33 years. We created a powerful, modern digital experience featuring a custom-built integration with the Fanatics system.
MORTSEL, BELGIUM
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WEBSITE REDESIGN · SEO
·
ONLINE
A custom plugin
for
Fanatics Sportsclub.
Behind the website, Studio Leitão built custom plugins and a CRM for Fanatics, so the front desk spends less time on admin and more time on members.
Every sign-up in one CRM
Timetable and memberships, easy to update
Free trial days, followed up
BEHIND THE SCENES · CUSTOM BUILD
01
STRUCTURE
Structured around the member journey
Before design, we mapped what visitors come for: the gym, the classes, the timetable and the price. That became six pages: Home, Fitness, Groepslessen, Uurrooster, Lid worden and Contact.
SEO foundations
Clean heading structure, a title and description per page, compressed WebP imagery, sitemap, Search Console and a Google Business Profile.
02
DESIGN & TIMETABLE
A bold visual language
Big uppercase headlines, strong contrast and full-bleed photography of the real club. Each zone gets its own story, from the Sky Area for cardio to the Jungle Area for power.
The week at a glance
A timetable with all 58 weekly classes, filterable by type, with direct links to reserve online or in the app. Every class opens with a short explanation.
03
JOINING & HANDOVER
Joining in a few taps
Four memberships side by side, from Flex to a yearly plan, with the entry fee explained openly. One clear invitation runs through every page: train a day for free.
Handover they can use
Built in Elementor Pro with a brand book and a screen recording, so the team can update classes, prices and news themselves. Contact is one tap away via WhatsApp, phone or a short form.